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Duration Trim Press Releases
Glass Age - December 2004
The Installer - December 2004
Southend Echo
- Tuesday December 7 2004 The
system was unveiled and demonstrated for the first time this
week, following confirmation of its patent application.
Brian Chelton himself says simply: "I think its impact is earth
shattering. Yet the idea's so obvious and the market so huge
that I can't believe we didn't think of this before. But then,
let's face it, nor has anyone else."
The Trim was conceived as an add-on moulding to windows, but
rapidly developed as a substitute for conventional kitchen and
bathroom edging. In its larger format it lends itself equally to
dados and skirting boards. Two
radical innovations set Universal Trim apart. It can be applied
in a few minutes, and just as easily removed and replaced. And
an expanding gasket inside the plastic profile swells to cover
up any cracks between floor and wall.
The inventor explained: "You can simply lift the trim off to
redecorate or clean underneath. This means that one of the first
big markets is likely to be hospitals, in their fight against
infection." Brian Chelton has a
background as a manufacturer and engineer. His company,
Duration, has made and supplied windows to the trade for 19
years. He said: "We make windows but
we don't install them, and I've often noticed how poorly applied
the mastic trim is at the edge of windows. Universal Trim began
as an add-on to improve the aesthetic quality of the window and
cover up dodgy mastic. It can be applied simply and easily for
about a fiver, at any time - years later, even. "From there, it
didn't take long to realise that it had an application inside
the house as well." It has taken
Brian a number of years to develop his idea to full patent and
mass manufacture level. This week the finished product was on
show to industry professionals for the first time, evoking an
response bordering on the awestruck.
Unlike other inventors, Brian has the advantage of manufacturing
the product himself. Universal Trim was developed at the
Duration Windows site. Brian holds patents for the machine tools
as well as the product he sells. Yet
although surveying the prospect of a fortune, he said: "I have
enjoyed a good life and a good living from my companies, and I
didn't set out with the aim of making vatloads of money. What
happens is I get very enthusiastic about an idea and want to
follow it through to the end." The
Universal Trim will be on show at the Duration Windows display
centre in Charfleets from December 27 onward, prior to its
national unveiling at the 2005 Ideal Home Exhibition in March.
"Copyright Echo Newspaper Group Ltd"
Patent No. RSJ08423EM |
